Previously I have written on CERA here & here
Let’s try and summarize key messages from 2015 annual report
The headlines
- Sales up by 23%
- Net profits up by 30%
- 3,51,000 equity shares issued on preferential basis
- Company also entered into competitive tiles market with exclusive tie up with manufacturers of tiles
- Company has set up Wind Turbines of 11.825 MW and 1.00 MW Solar Plant which will generate about 90 % of the requirements and it will offset against monthly consumption of energy bill
Management focus
The growth of your Company, much above the market growth, is largely on account of its continued efforts in leveraging the high brand value and product optimization besides deeper penetration in tier 2 markets. These efforts are further fortified by strong and structured marketing efforts, good product quality and after-sales service, and backed by a very loyal distribution network across India.
Increasing distribution strength – This is helps company to push new products (like tiles) through existing channels
Improving Product quality – Especially as many products sold are not made in house
Marketing
Your Company’s two-pronged aggressive marketing push of mass media advertising over television and print and partnering with industry organisations like